GTM ROADMAPS FOR B2B TECH COMPANIES
Get your pipeline back on track
Execution-ready GTM plans custom to your business, delivered fast, with a money back guarantee.
Let us cook – we’ll immerse ourselves in your Brand, Website, and Data. We’ll work autonomously and in parallel with your existing systems.
If you hate it, we’ll give your money back. But we know you’ll love it.
Explore a Roadmap
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What do I get?
Immersion
Full Immersion in your brand, audience, visual identity, website, content, and data.
Discovery Items
- Brand Brief & Audience Analysis
- Share of Voice & Competitor Analysis
- Keyword Research, Mapping & Gap Analysis
- Website History
- Chat History
- Data Architecture, Stack & Integrations
- Reporting Audit: Brand & Content, DX, Pipeline, Sales, CX
- MAP & CRM Audit: Routing & Notifications, Attribution & Lead Sourcing Audit, NPS & CSAT Audit & Lifecycle & Scoring Audit
- Campaign Analysis (Past & Future)
Evaluation
Current-state analysis of your Brand & Content, DX, RevOps, and Pipeline Generation activities across Search, Social, Email, and Programmatic.
Discovery Items
- Website (Page Speed, CMS, Tag Manager, Security, Compliance, Accessibility, Responsiveness)
- Landing Page Audit
- Email Template Audit
- Conversions Audit (Incl. Ad Creative, Chat)
- Analytics & Conversion Tracking
- Data Hygiene & Data Intake
- Paid Search (Google + Bing Ads)
- Paid Social
- GDN + DSP / Programmatic Ad Platform
- SEO: Content Optimization & Link Profile
- Email: Nurture & Outbound
Strategy
We provide an execution-ready plan for Brand, DX, RevOps, and Pipeline Generation and a clear path to a future-state high-growth pipeline machine.
Discovery Items
- Execution-Ready GTM Plan for Brand & Content, DX, RevOps, and Pipeline
What does it cost?
Startups
Fewer than 10 in-house marketers
$5,000
4 Weeks
Enterprises
10+ in-house marketers
$15,000
8-12 Weeks
Money-back guarantee, no questions asked.
FAQs
How long will this take?
For organizations with fewer than 10 in-house marketers, we expect a turnaround time of 4 weeks. For enterprises with 10 or more in-house marketers, turnaround times range between 8-12 weeks.
Will you work with my tech stack?
We work with core CRM and MAP technologies of Salesforce, HubSpot, and Marketo. Outside of CRM and MAP, we work with virtually every tech stack!
How much access do we need to provide?
We understand that different organizations have different access limitations. While we prefer getting read-only access to as much as possible, we are comfortable working with your team with any amount of access (though less access tends to lead to longer turnaround times).
How much of my time will you need?
As little as possible! Our teams work in parallel and async. We’ll rely on you for some initial brand training, and to align fully with your goals. From there, we’ll dive in autonomously and bother you as infrequently as possible.
Will this disrupt my existing systems?
Not at all! We won’t make any changes during the Roadmap process. At the end, we’ll provide our strategy recommendations for you to digest, and you can decide what to do from there.
Our business is really technical and complex. Will you really be able to understand us?
Every business is unique! Whether you need a best practices installation or complex customization, we'll give you the execution-ready roadmap. Our first mission is to immerse ourselves in your brand and your data. We do a full brand training and analysis of your brand brief and content until we can speak the same language as you.
Shouldn’t I already know all this stuff?
Modern digital GTM has become extremely technical and sophisticated, and it's really hard for marketing leadership to know all the ins-and-outs. Agencies have a unique advantage - we see hundreds of GTMs, and we can develop specialized expertise. We know you have the vision, but we can give you the tools to achieve it.
What happens after a Roadmap is completed?
Once we've immersed ourselves and provided the GTM roadmap, we provide two options. First, you can join us as a GTM Partner and together we'll build the 10 GTM fundamentals, scale your GTM into huge pipeline, and then test and iterate to capture new markets. Or, if you need a specific point solution (like, please just fix my Paid Media?) we offer Team Extension services to laser-focus on helping where it's needed most.