As we step into 2025, several trends and updates are poised to reshape how digital marketers runs campaigns, manages processes, and deliver impactful results. Staying ahead of these shifts requires focus, adaptability, and a commitment to leveraging the best tools and practices available. Here’s a breakdown of key developments to watch and how we can proactively position ourselves for success:

AI Is Only as Good as the Data We Provide

AI is becoming essential in marketing for personalized campaigns, smarter targeting, and forecasting. However, bad data leads to bad results. Incomplete or inaccurate data compromises AI performance.

What We Can Do:
  • Regularly review and update client data for accuracy.
  • Invest in tools that can combine and clean up data from different sources (think CRMs or automated data platforms).
  • Establish clear data entry and management processes to ensure accuracy.

Google’s Antitrust Case: Search Might Change

Google’s recent antitrust ruling could disrupt the search advertising landscape by limiting the company’s control over its search engine and ad platform. While changes may not take effect until mid-2025, preparation is key.

What We Can Do:
  • Develop contingency plans now to avoid scrambling later.
  • Continue testing campaigns on alternative platforms like Bing, DuckDuckGo, and AI-powered search tools to diversify our options.

Power BI: New Tools to Make Reporting Easier

Power BI has added some helpful features to make reporting faster and clearer:

  • AI Summarization: Power BI can now automatically create summaries of data reports using AI. This makes explaining campaign performance easier without writing out custom summaries every time.
  • Core Visuals Vision Board: This platform lets users suggest new features and vote on upcoming design updates for Power BI’s visuals. It’s a great way to see what’s coming and get inspired by how other teams are using the tool.
What we can do
  • Leverage AI summaries to reduce manual reporting effort.
  • Keep client reports fresh by incorporating innovative data visuals from the Vision Board.
  • Regularly check the Vision Board for upcoming improvements.

By staying data-focused, exploring new tools, and preparing for industry shifts, we’ll be in a strong position to guide our clients and make smarter decisions in 2025 and beyond. Let’s foster a culture where data goes beyond reporting—it drives our strategy.

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