From manual to magical:
How we used Relume + Webflow to transform super{set}’s website
An AI-powered Relume + Webflow flexible website that empowers super{set} to take the lead.
super{set} came to us ready for a brand refresh and a website that truly reflects their innovative approach to building AI-native companies from scratch. Their site didn’t match their evolving brand identity and making even small updates was a hassle. The team wanted something bold, innovative, and in particular a nod to San Francisco, the location of their headquarters and the center of AI research and commercial opportunity. Additionally, they needed an easy to manage site, without needing a developer every time inspiration struck. Using Relume and Webflow, DRA was able to build a new website quickly that’s not only beautiful but also easy to navigate and of course update.
“I trusted DRA completely to get the new site built on time, however they went above and beyond all my expectations. DRA brought professionalism, creative chops, and the best project management skills I’ve ever experienced. We’re really happy with our new site and in particular, we love how easy it is to update.”
The results
By leveraging Relume and Webflow’s integration, we dramatically accelerated both the design and development phases. The ability to quickly wireframe, style, and import directly into Webflow allowed our team to focus on refining the experience rather than rebuilding components. The result? A faster launch, cleaner process, and a scalable site.
hours saved using Relume to design and import to Webflow
months saved in the project timeline by using Relume
The challenge
super{set} had a bold and energetic brand, but their existing website made it hard to showcase their portfolio and unique approach to company building. The previous design leaned heavily on large visuals, custom animations, and complex code, which made even small updates challenging without a skilled developer. Some sections, such as resources, were not well organized, and overall, the site didn’t clearly communicate, especially across all the rich assets including podcasts and videos. They needed a website that captured their vibrant brand while being easier to manage, more intuitive for visitors, and structured to highlight who they are effectively.
The solution
We helped super{set} bring their bold brand to life with a website that’s both striking and easy to use. By simplifying the site architecture, organizing content, and creating a flexible system in Webflow with Relume, we made it possible for the team to update the site independently. The new site clearly communicates what super{set} does, highlights their resources in a structured way, and balances their energetic style with a smooth, user-friendly experience.
The method
We kicked off super{set}’s website redesign by creating detailed content outlines based on the final sitemap, ensuring the site’s structure would support both traffic and super{set}’s business goals. Next, we developed two moodboard options to explore different brand attributes and aesthetics , drawing inspiration from the detail super{set} provided in their brand discovery exercise to pinpoint the direction they wanted to take.
Once content outlines were approved, we fed them into Relume to create low-fidelity wireframes for the super{set} team to review. With the wireframes signed off, we applied the brand colors, typography, and other style elements to Relume’s system, exporting high-fidelity mockups and style guides, including component designs, into Figma. In Figma, we went further, exploring iconography inspired by super{set}’s San Francisco headquarters and layering in textures, backgrounds, and iconic photos to bring the brand to life.
After final approvals, our developer imported the wireframes and mockups from Relume into Webflow, where the site was meticulously refined, and polished. All content was transferred and updated as needed before the final review, ensuring that the website was not only visually stunning but fully functional and ready to go live, on-time.
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