Your content could be better.
Content Strategy
Content strategies that propel your buyers forward.
Content strategy succeeds when it meets the consumer where they are in the buyer’s journey.
We take a brand-focused approach to creating content.
Our comprehensive process includes:
Stakeholder Alignment
We’ll hold in-depth interviews with stakeholders to deeply internalize your brand. These conversations uncover opportunities to build engaging relationships with your audience.
Deep Brand Discovery
Our team goes even deeper with your brand, reviewing all existing content, understanding the overarching narrative that is carried throughout your offers, and adopting your unique voice and tone.
Content Gap Analysis & Competitor Research
We’ll review your existing content and collateral for performance and alignment with your audience across the funnel, discovering areas where new content will have the greatest impact. Then, we’ll perform a thorough competitor analysis to better understand your position in the market and opportunities to capture market share.
Buyer Journey Focus
Using our research about your customer personas, we’ll identify the audiences your content should reach and explore how your buyers move down the pipeline—from the unaware stage to the ultimate decision-making phase. We’ll take buying committees into account, helping guide decision-makers to choose your product as their solution.
Turning your organization’s content challenges into actionable strategies.
Your organization’s challenges are complex. That’s why we take an inclusive approach to communicate candidly with key players and teams.
Throughout the research and implementation process, we’ll meet with your organization to conduct demos and calls with product, marketing, sales, and CX teams to gather the information we need to generate our detailed roadmap.
The Roadmap
Once we have a thorough analysis of everything impacting your content strategy, our experts synthesize the information into a detailed roadmap — what content should be made, how it will be produced, building an editorial calendar, and generating ongoing briefs for new content.
Continual Collaboration
We understand that your industry may be technical, and aligning our expert content strategists and writers with your mission may take time. Throughout the creative process, we’ll hold collaborative sessions with you to ensure that the content we produce aligns with your initiatives and objectives.
Measurement
Our team continually measures how your content is performing, from on-site metrics to CRM and pipeline generation impact. We’ll gain insights into alignment with your target audience and whether your content is driving business results. Then, we’ll use these insights and turn them into optimizations for future content.