Aviation Holdings Paid Media Ads

Aviation Holdings wanted to run more experiments for paid media efforts, specifically for Charter Flight Support (CFS) side of the business.

The main challenge was to make CFS’s brand feel more approachable, playful, and relatable to build trust with the intended audience in the aviation space, balancing playfulness and professional lifestyle. By the client’s request to use AI to make the ads bring out a meme-like personality while staying professional, DRA produced two different artworks with multiple copy variations for ad testing. 

As a result, the Beach Vacation variant was the champion with a higher conversion rate and lower cost-per-click. Though both variants had neck-to-neck click-through-rate, the Beach Vacation ad still ultimately left a bigger impact to the audience with some relatability points.