BLUEPRINT

Go to market with confidence.

BLUEPRINT

We create holistic digital marketing blueprints for both ABM and traditional B2B marketing organizations.

Get Your Digital Blueprint

How it works

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Core Discovery

We get to know the leadership team’s vision, your internal culture, your revenue team’s history, tech stack, and more. Once we understand your business, we can ensure that your goals are realistic and attainable, and start crafting a plan to achieve them.

Brand Auditing

How well aligned is your brand with your core ethos? As organizations grow, it’s common to lose consistency in brand message, core vision, and team alignment. We’ll audit your brand, messaging, design, website, and more.

Revenue Architecture

Next, we explore your existing revenue infrastructure, including your CMS, CRM, marketing automation and sales enablement tools, business intelligence suite, and more. How clean is your data? How empowered are your teams? What improvements are needed for your stack in order to scale the pipeline? We provide comprehensive technical auditing.

Demand Generation

Now, we’re ready to audit your campaigns and outbound demand generation strategies. We’ll review what platforms you’re using, how well you’re using them, and where you might find additional opportunities. You’ll get valuable insights from our experts in paid media, SEO, email marketing, and more

Blueprint and Team Alignment

Our teams have now performed individual interviews and technical audits. At this point, we understand the nuances of your business and can draw patterns and conclusions. We produce a comprehensive blueprint document that includes itemized and prioritized recommendations, including timelines and resource requirements. Then, we work with you to create an action-ready alignment plan to get all teams on board and ready to work.

Clarity of vision

Get Your Digital Blueprint

Develop an executive-ready roadmap for success

Meet your executive team with a fully developed go to market plan, completed with priorities, order-of-operations, resourcing needs, and more.

Understand key strengths and weaknesses

Get an impartial review of your team’s technical capabilities, strategic victories, and upcoming challenges.

Resource your team efficiently and effectively

Ensure that your resourcing needs align with your vision, goals, and budgets. And, get support in finding the right resources to hit your targets.

Align your teams with a clear purpose and vision

Provide a single source of truth that helps sales, marketing, product, and customer success create a consistent experience throughout the buyer journey.

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