Your express ticket to a strategic, prioritized game plan.
Our Roadmaps uncover pivotal opportunities within your current marketing strategies and systems. Like a compass, the Roadmap guides your next steps with clarity and purpose and helps you lead your organization to success.
Build a winning strategy. No bullsh*t.
The Roadmap includes:
Expert
Analysis
Candid, unbiased reviews of your core marketing engine: Brand, DX, RevOps, and Pipeline.
Holistic
Guidance
A fresh approach to understanding your objectives and eliminating silos.
Laser-focused Priorities
An actionable roadmap of priorities your team should focus on next.
The step-by-step process.
01 Stakeholder Alignment
02 Top-level Expert Assessment
03 Digital Reach Internal Workshop
04 Roadmap Presentation
STEP ONE
Stakeholder Alignment
Meet with your key stakeholders to align on your team’s objectives.
Key team members from each Digital Reach pillar will be present to ask a series of discovery questions and engage with stakeholders for deeper understanding.
Brand
Brand narrative, positioning, and identity, and content
RevOps
Data quality, automation, and efficiency
Digital Experience
Digital experience, website quality, and the interplay between brand and creative
Pipeline
Search, social, programmatic, and more
STEP TWO
Top-level Expert Assessment
Digital Reach strategic and technical experts will assess the core of your marketing engine.
We’ll identify any red flags or low-hanging fruit that should be addressed because your strategies are:
- Immediately prohibiting your pipeline generation growth
- So successful that you should be doing more of them
- Misaligned with your objectives and need to be investigated
STEP THREE
Digital Reach Internal Workshop
Our teams will meet to discuss our initial findings and present what we’ve found. Each technical team will weigh in on how our insights may be impacting the Go-to-Market as a whole.
STEP FOUR
Roadmap Presentation
Our team will present our findings to your stakeholders, focusing on holistic and interconnected recommendations that identify key areas of strategic focus for your marketing activities.
The Roadmap serves as a preliminary assessment. For a full-scale organizational Go-to-Market program, please explore our Blueprint offering.
Explore new solutions.
SaaS & Tech Marketing Expert Analysis
Movement happens when your key members meet to strategize with unbiased SaaS and tech marketing experts in the core areas of your marketing engine.
Holistic Alignment
Our approach eliminates siloing and builds a cohesive perspective, helping you identify what levers have the most impact.
Objective-focused Evaluation
An unbiased top-level review of your Brand, DX, RevOps, and Pipeline, to identify glaringly obvious pitfalls and key areas that may need to be prioritized higher, all according to your objectives.
Priorities Game Plan
We’ll help you determine where you should focus your efforts to help drive pipeline growth and reach your objectives.
Our experts partner with you to uncover a new approach.
The Roadmap framework includes:
Stakeholder Interviews Matrix
This interview provides an opportunity for in-depth discussions and exploration of your core marketing engine: Brand, DX, RevOps, and Pipeline Generation.
Brand Snapshot
Getting firsthand insight from customers and internal team members offers crucial insights into the gaps in the organization.
Digital Experience Snapshot
Reviewing your website, user experience, and alignment between brand message, content, and creative.
RevOps Snapshot
Exploring CRM, automation, data systems, integrations, and tools to empower your Go-To-Market.
Pipeline Snapshot
Evaluating the performance of paid and organic campaigns to determine trends and underperformance in the pipeline.
Holistic Workshop Findings
Our Internal Holistic Workshop goes beyond a traditional siloed analysis of the core areas of your marketing engine by bringing together our expert teams to collaborate and share insights.
Priority Roadmap
A comprehensive analysis of our findings concerning high-level areas of focus and action steps to guide your organization with clarity and purpose.
The Roadmap Timeline
WEEK ONE:
Stakeholder alignment
WEEK TWO:
Digital Reach team begins top-level assessments
WEEK THREE:
Digital Reach internal workshop
WEEK FOUR:
Roadmap presentation