Crafting a compelling narrative to sell Arine products

One of the challenges facing Arine was the ability to communicate its product stories in an engaging, storytelling manner. Arine’s sales team needed a presentation deck that was not only aesthetically interesting to look through but carried the audience down a path that felt compelling enough to want to take action.

DRA began by compiling a storyboard progression that consisted of setting a scene, visualizing the main characters (the audience) and their mortal struggle, presenting findings and solutions, and leveraging the entire narrative against real-life facts to show how others found solutions with Arine. The result was a new sales deck that flowed like the plot of a movie, keeping the audience engaged while adeptly incorporating emotion to connect on a human level. Finally, the new deck was skinned with a fresh design that elevated the brand to a more polished level.