How Has Generative AI Impacted Paid Search?
As Google’s Search Generative Experience (SGE) and AI-powered assistants reshape user behavior, B2B SaaS advertisers are seeing major shifts in click-through rates, CPCs, and keyword performance. This guide breaks down what’s actually happening, what it means for your paid search strategy, and how to stay efficient (and visible) in an AI-first search world.
How AI Is Changing Paid Search Performance
What we'll cover
How AI is Changing Search Behavior
Understand how AI-generated answers are cutting clicks, redefining search intent, and pushing advertisers to evolve keyword and copy strategies.
What it Means to B2B CPC's and Conversions
See how competition for high-intent keywords is driving CPC inflation — and how to reallocate budgets toward the clicks that still convert.
How to Future-Proof Your Paid Search Strategy
Learn how to adapt ad copy, test new AI-powered ad formats, and stay visible as search evolves into a more conversational, machine-assisted experience.
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