How Cisco Jasper reduced cost-per-lead by 90%
How our SEM collab with Cisco Jasper boosted quality leads
Cisco Jasper, leaders in the trendsetting Internet of Things (IoT) industry, needed consistent, provable growth using paid media channels. They were running inefficient ad campaigns and not optimizing based off of results. Digital Reach worked to track value through the pipeline and rebuild their existing campaigns for better ROI.
“It has been a pleasure to work with the whole Digital Reach team. They worked with me to create a strong SEM strategy, while paying great attention to detail, and provided exceptional customer service that has elevated our SEM campaigns that resulted in tremendous growth in quality website visits, leads, while tremendously reducing our cost-per-lead by over 90% since coming on board.”
The results
decrease in cost-per lead
decrease in cost-per-click while also increasing lead volume monthly
total website traffic generated by AdWords campaigns (first year with DRA)
The challenge
Cisco Jasper’s challenges with inconsistent conversion tracking, inefficient bidding on broad match keywords, and a lack of ongoing optimizations necessitated a comprehensive solution that included tracking valuable user actions, rebuilding campaigns with a focus on
long-tail IoT keywords, and continuously improving strategies to reduce cost per lead and increase volume.
The solution
Digital Reach collaborated closely with Cisco Jasper to identify valuable user actions and implement tracking codes, leading to the strategic rebuilding of campaigns with a focus on long-tail IoT keywords, optimizing lead generation within a limited budget. Through continuous analysis and evaluation, Digital Reach successfully reduced cost per lead and increased overall volume, achieving remarkable results for Cisco Jasper in terms of consistent growth and improved ROI.
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