A custom SEO experience tailored for performance
Digital Reach helps Chainalysis stay ahead of the ever-evolving crypto landscape.
As the use of cryptocurrency continues to grow, so does the need for effective data analytics tools to track and prevent cryptocurrency-related crimes. Chainalysis is a leading provider of blockchain analysis data and insights, but they were struggling to keep up with the evolving threat landscape. Enter Digital Reach.
“DRA has been an invaluable partner to me and my team for several years, and even across different companies. They have consistently demonstrated their commitment to our success by providing expert strategy and execution across various marketing domains, including Paid Media, SEO, Chat, ABM, Creative, and more. What sets them apart is their flexibility to workshop through new strategies and ability to integrate with our team. I wholeheartedly recommend DRA to anyone in search of a trusted and reliable marketing partner.”
The results
Digital Reach’s SEO strategy successfully increased Chainalysis’ brand visibility, built their authority as a thought-leader, and drove qualified organic traffic. Chainalysis saw a significant increase in qualified leads and opportunities, all while building brand-awareness. Digital Reach’s fully-integrated approach continues to help solidify Chainalysis as the blockchain analysis solution of choice.
increase in featured snippets YoY
point increase on domain rating YoY to 80
increase in organic qualified opportunities QoQ
increase in organic qualified leads QoQ
The challenge
Although Chainalysis is a leader in blockchain analysis, crypto is a rapidly evolving industry. Chainalysis’ challenge was to differentiate itself from its competitors and capture demand, all while educating their target audience and providing thought-leadership in an ever-evolving crypto landscape.
The solution
Digital Reach’s mission was to create an integrated SEO strategy that would increase Chainalysis’ visibility, educate their target audiences, and capture existing demand. Digital Reach developed a strategic plan to help Chainalysis harness the power of SEO.
The method
Digital Reach worked with the Chainalysis’ content team to enhance content prior to posting, focusing on optimizing for increased keyword visibility and user interaction. On the technical side, the Digital Reach SEO team worked with Chainalysis to improve the technical aspects of the website and monitor core web vitals.
In an ever-evolving digital environment, Digital Reach’s SEO expertise isn’t just limited to blog content. Digital Reach provided Chainalysis expert guidance on optimizing YouTube videos, podcasts pages, and TikTok videos. Digital Reach also helped Chainalysis enhance content and schema markup to maximize the number of rich snippets captured – maximizing Chainalysis’ visibility as a thought-leader on the SERP.
To help advance Chainalysis’ efforts, Digital Reach provided Chainalysis with in-depth industry benchmarking, providing comprehensive reporting, tracking and analysis of keywords to see how Chainalysis ranked.
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