Arine White Papers
Extending Arine’s brand reach with fresh, on-brand marketing collaterals
After completing their rebranding, Arine used DRA to redesign marketing assets, including whitepapers that reflected the new brand identity. The challenge was to interpret the updated brand guidelines and apply them to create scalable, cohesive designs for all future digital collateral.
With no examples of whitepapers in the new style, DRA began with a Brand Meeting involving Arine and their third-party designers. This collaborative process helped uncover the ethos behind the new visual identity and refine its application. The outcome was a fully rebranded series of whitepapers, carefully designed with balanced layouts, clear type hierarchy, and branded elements like colors, patterns, icons, logos, and imagery that embodied the refreshed identity.
