A custom SEO experience tailored for performance
Digital Reach helps Chainalysis stay ahead of the ever-evolving crypto landscape.
As the use of cryptocurrency continues to grow, so does the need for effective data analytics tools to track and prevent cryptocurrency-related crimes. Chainalysis is a leading provider of blockchain analysis data and insights, but they were struggling to keep up with the evolving threat landscape. Enter Digital Reach.
“DRA has been an invaluable partner to me and my team for several years, and even across different companies. They have consistently demonstrated their commitment to our success by providing expert strategy and execution across various marketing domains, including Paid Media, SEO, Chat, ABM, Creative, and more. What sets them apart is their flexibility to workshop through new strategies and ability to integrate with our team. I wholeheartedly recommend DRA to anyone in search of a trusted and reliable marketing partner.”
The results
Digital Reach’s SEO strategy successfully increased Chainalysis’ brand visibility, built their authority as a thought-leader, and drove qualified organic traffic. Chainalysis saw a significant increase in qualified leads and opportunities, all while building brand-awareness. Digital Reach’s fully-integrated approach continues to help solidify Chainalysis as the blockchain analysis solution of choice.
increase in featured snippets YoY
point increase on domain rating YoY to 80
increase in organic qualified opportunities QoQ
increase in organic qualified leads QoQ
The challenge
Although Chainalysis is a leader in blockchain analysis, crypto is a rapidly evolving industry. Chainalysis’ challenge was to differentiate itself from its competitors and capture demand, all while educating their target audience and providing thought-leadership in an ever-evolving crypto landscape.
The solution
Digital Reach’s mission was to create an integrated SEO strategy that would increase Chainalysis’ visibility, educate their target audiences, and capture existing demand. Digital Reach developed a strategic plan to help Chainalysis harness the power of SEO.
The method
By partnering with DRA, Chainalysis has become one of the most consistently referenced cryptocurrency brands in AI-powered search across platforms like Google’s AI experiences, ChatGPT, and Perplexity. Together, Chainalysis and DRA built a durable AEO framework that highlights Chainalysis’s unique data and insights and ensures they are easily understood, referenced, and surfaced by AI systems.
DRA’s strategic guidance included refining content structure, improving machine readability, and strengthening Chainalysis’s authority across core blockchain intelligence themes. Ongoing AI-search monitoring and optimization continue to inform how Chainalysis appears across organic search and LLM platforms, helping the brand stay ahead as AI-driven search becomes a primary channel for discovery and research.
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