Unveiling Zignal Labs’ electric brand evolution

Zignal Labs needed a complete overhaul of its visual identity to establish itself as a major player in the industry. Their existing branding had reached its shelf life and they needed an injection of creativity that conveyed innovation, thought leadership, and a world-renowned partner.

DRA landed on an iconic look beginning with their logo, something that felt like a natural evolution from who they were into who they aspired to be. The new brand needed to feel equal parts sophisticated and electric, so a new color palette with a short list of punchy, accent colors was formed. Sharp imagery that transported their audience into the context of their use cases was curated. And finally, a slim, modern font was used as a staple to signify class and sophistication.